The Future of L.A. Esports

Earlier this week you may have seen our announcement about adding AEG, the Anschutz Entertainment Group, to Immortals list of investors. AEG owns and operates some of the largest live event venues in the world, most importantl,y Staples Center and the rest of the LA Live campus, which also includes venues like the Microsoft Theater. This partnership with AEG is a big deal for Immortals, but it can be hard to understand why that is from a press release. So I’m here today to try and explain to you what it means to fans that we’re now partnered with AEG.

First off, our partnership with AEG reflects a commitment to our geographic roots. Immortals is a Los Angeles team. We have fans that come from cities spanning the United States and countries spanning the globe, but our heart and soul are in Los Angeles and our partnership with AEG allows us to deepen those geographic ties. Staples Center and the rest of the LA Live campus are an integral part of LA.

Whether it’s going out to dinner with friends or attending a concert, you can find entertainment of all kinds on the LA Live campus, and Immortals matches are no different. We plan to work with AEG to utilize their facilities to offer in persons live entertainment experiences to our fans. We still have to stay tuned to see exactly what that looks like but rest assured that if you’re in Los Angeles, living here or visiting, there will be opportunities for you to meet Immortals players, staff and other Immortal fans at live Immortals events. Secondly, it’s important to remember that as we grow as an organization we need to keep adding expertise from outside of the eSports industry and south africa online casino.

Not only does AEG own these venues, but they have significant experience in operating them. That means they have significant experience in marketing, driving ticket sale and landing large corporate sponsors for their events and their facilities. We plan to work hand-in-hand with AEG at importing a lot of that wisdom into the Immortals organization and we know that going into the future that outside expertise will allow us to become significantly stronger as a business.

Finally, AEG also has experience in owning and operating sports teams, and that is expertise that we plan to put to good use and not just from a business perspective but when it comes to building facilities that allow our players to compete at the highest possible level. We’ve talked a lot about the upcoming Immortals headquarters, a centralized office base in the Los Angeles area that will allow for cross-pollination and culture building across all of our rosters. That build-out of the Immortals HQ is only possible with the expertise and knowledge that we’re able to access through our partnership with AEG. We’re really excited for what the next five, seven or ten years of Immortals is going to bring and we hope that you’ll stick around with us for that journey. Thanks ūüôā